What does citation and NAP clean-up involve?
NAP means name, address and phone. Matching them across directories, data sources and your own site is a widely used local SEO practice. It helps search engines and customers see one business, not three versions of it.
- Finding listings with old addresses, old numbers or alternate names.
- Correcting or merging duplicates where the platform allows it.
- Making your site footer, contact page and profile agree.
- Noting listings we cannot change so you know what is left.

